Martha Stewart, Everyday Food, Jan/Feb Issue/ Superbowl

Photography: Con Poulos

Photography: Con Poulos

Photography: Con Poulos

Photography: Con Poulos

For the same issue, Included was the much expected Superbowl party, not said with a jaded tone at all but January is always Superbowl and like Thanksgiving, Holidays, Easter, It comes around sooner than you think!. For me not really being an avid sports follower, This event intrigues me. For the last 5/6 years Superbowl comes around, We shoot way ahead of course and for me I have to delve into the mind of a Superbowl party host and look at how we can reinvent the wheel. Of course to a degree there is a formula to a party like this, Mainly it revolves around a TV, A remote control, fat fueled foods and of course beer! However this time, Everyday Food are doing the "light" version, no fatty foods here, except you would never know! 


It was important with this story to keep it tasteful but "Everyday" as well. I thought it would be nice to include an environment and even though most people may not own a Saarinen Womb Chair, I know from experience that it if there was any chair you wanted to watch TV in, It would be this one! So for the opener we created the scene and opposite it a play on a scoreboard with a schedule planned out for the host, The stories colors are fun and bright and even though I am yet to ever host or be invited to a Superbowl party, The spirit of the game was there, even if shot in October! : )