Showing posts with label David A. Land Photography. Show all posts
Showing posts with label David A. Land Photography. Show all posts

Tuesday, May 3, 2011

Better Home and Gardens Magazine/ Cupcake Crazy

Photography: David A. Land
Photography: David A. Land
Promtion Shot, TLC
Photography: Marcus Hay
Photography: Marcus Hay

Photography: Marcus Hay
Inspiration Mood Board


For Better Homes & Gardens Magazine, I was asked to create a set inspired by of "DC Cupcakes,” the TLC reality show that follows sisters Sophie LaMontagne and Katherine Kallinis, who run Georgetown Cupcake www.georgetowncupcake.com. I was inspired by their clean but feminine aesthetic of their stores and wanted to do something clever with cupcake holders/liners. I always thought they would look pretty as flowers and so I asked my trusty set builders Empire empiresetshop.com to construct a set that was made of message board so I could pin the cupcake holders to the wall, layering big and smaller sizes in pretty pastel colors upon the wall.

Using pillows and rugs from my friends at Madeline Weinrib www.madelineweinrib.com to add some zest and color and a great Sofa rental from Bridge Props www.bridgeprops.com, The set really came together well.

Somehow in the layout process my large array of cupcake holders were depleted in retouching, maybe I had gone a bit overboard with my cupcake excitement? You can see some of my behind the scenes shot of the set  

The girls were both lovely and I have seen the show since, catch it on TLC.
It was shot by Photographer David A. Land www.davidaland.com



Sunday, December 5, 2010

Mommy Dearest!





For the December issue of Better Homes & Gardens, For the Style section that month, We shot professional blogger Heather Armstrong, of dooce.com Her blog was first launched as a place to write about pop culture, music, and her life as a single woman, but grew into something more as Heather married and had kids, She has made a name and a living by injecting her signature humor into mundane moments of her domestic life.

For the shoot Style Director Stephen Perfetto and I spoke about taking the shoot to a new place, Something graphic and simple. I have worked alongside the amazing paper artist Matthew Sporzynski at Real Simple for may years, He filled the pages of Real Simple with his interpretations of everything from cupcakes to campgrounds, You can check out his work in a gallery at  realsimple.com/magazine-more/inside-magazine/paper-constructions, so when we discussed a big set that represented paper and a bow on a present, I naturally thought of him.

Setting up in the studio, for once my props were quite minimal, Matthew interpreted my sketch and created from scratch just using paper and tape to create a paper world in which Heather could be photographed. You can see from the behind the scenes shots the stages. Once again I got to work with the delightful Art Director Jessica Thomas, you can check her out on jessicathomasdesign.com

This story was shot by the wonderful Photographer David A Land, davidaland.com You can also see an outtake here that David included on his website that I have also included here as it is super cute!

Tuesday, November 2, 2010

Spice up your Life!





For the November issue of Better Home & Gardens in the regular Style section of the magazine, This month featured Maya Kaimal, creator of a premium line of South India inspired sauces bearing her name, http://mayakaimal.com/index.html We wanted to create a set that did not feel heavily cliqued, a light nod you may say.


The color of the shoot was determined to be plum which was one of the colors chosen by the Better Homes & Gardens team. I am interested to show you some of the thought process's and efforts that went into the making. Assisted by my lovely team Kaitlyn Duboss and Jeanne Lurvey we created much of a set that unfortunately did not make it into the crop of the layout but is there in essence. As mentioned before, A fashion shoot of this kind is often about the subject and the clothes, What we create is an environment in which all this can live visually, thus it can take a backseat to a degree. I always love fashion editorial that weaves in still life and environment like the work of Tim Walker, http://www.timwalkerphotography.com/ who does an amazing job of fusing both environment and fashion but alas this is quite a different genre. 


We used a lot of hand dyed fabrics as I wanted the fabrics to feel soft and washed, some we had dyed professionally for the shoot but some also came from our friends at Elephant Props, http://www.elephantprops.com/ Thanks Michele & Co! We decided to use more European style furniture in neutral colors, Much of this was sourced from other various Prop Houses. I through in a few of my personal Indian trinkets, mainly picked up from the Indian district Murray Hill in Manhattan, NYC. I wanted to include rugs from Madeline Weinrib, http://www.madelineweinrib.com/ who is a favorite rug source for me but the final image unfortunately did not contain her designs. You can see from the "mood board" of props that the final product was very much derivative of this collective.  


This story was shot by David A Land, who I very much enjoyed working with once again, http://www.davidaland.com/2010/10/maya-kaimal-for-better-homes-and.html You can see a cute video of the behind the scenes, which BTW I had no idea was being filmed!! 


I also got to work with the very lovely Jessica Thomas, A very talented Iowa based Art Director, you can check her out on jessicathomasdesign.com

Wednesday, August 11, 2010

Small Space Feature/ The Nest





It was back in April, At the end of a day, Lost in some back streets in Williamsburg, Brooklyn in the dark I was looking for an apartment to view. The Nest Magazine, a magazine for newly weds had sent me to meet the couple we were photographing and their apartment. Mariana Keyes and Glenn Tuma greeted me at the door. A bit frazzled from being misdirected on my IPhone, the place actually ended up being directly across the road from some friends! Isn't it always the way! One could say I was in need of a drink, and a drink I had!, Mariana and Glenn had prepared the sweetest cheese plate and a big glass of red wine and made me feel very at home.

Glenn who works for J Crew as a set designer and Mariana who works as an Art Director at Allure ended up knowing quite a few of the same people in the industry so it was nice to chat, they also knew being creative people what they liked and what they didn't, which does help! What I recognized first and foremost was that they liked red! They also did not like too many colors, The walls were gray. In essence their apartment was very sweet, but when it comes to photographing a place, sometimes you need to inject a boost of energy. Some of the space was on the darker side so I wanted to amp up some pattern and color without straying too much from their aesthetic. They had a wall in the living room that had one star burst mirror, for impact I added 2 more, bringing in a colored, patterned rug, I replaced their very nice gray one with more color (A gray room can photograph a bit drab even though quite lovely in real life) Color coding their books also helped and tidying up their media area with a vintage Paul McCobb cabinet that tied into some other Paul McCobb they owned. I also styled up their shelves with personal items so you could read a little more into the type of interests they have, For example Glenn has a great collection of vintage cameras that were on a shelf you could hardly see.

In the kitchen I installed window treatments in the way of bamboo blinds, We swapped out some of the chairs, rugs and artwork that belonged to Glenn and Mariana. I added pops of color with a red Kitchen Aid Mixer and Dansk vintage pots.

I won't lie it was a lot of work, My wonderful assistant Kaitlyn DuRoss and I packed and put back into place their apartment till 11.30pm, It was a long day but Glenn and Mariana were great sports and I think they were happy with the results as was I so it was all worth it! Thanks also to my other assistants Cory Brunwasser and Jeanne Lurvey for helping out!

The product boards you see here are examples of the products I suggested to them and the editors at the magazine to include, Many stockists helped us out like Design Within Reach, John Robshaw and Madeline Weinrib. The story was photographed by the very patient David A. Land, www.davidaland.com who did and amazing job.