Macy's/ Mother's Day Catalog

Hot off the tails of the Macy's images for Bridal, Macy's again booked me to work on the another project that they wanted to continue in the same vein, It was the Mother's Day catalog for 2012. Using similar colors we had devised for Bridal, We created sets and tabletop environments to shoot all the product slated for this book. The products ranged from coffee making machines, kitchen appliances, suitcases, vacuum cleaners and again ironing appliances. 


We shot this book over a period of week and a half, The book was photographed by a number of Macy's photographers in their studios in Brooklyn, NYC. I certainly was kept busy running from studio to studio working with about 5/6 Photographers at a time. My wonderful Assistant Molly Hartman kept me and her going with a continual stream of lattes and chocolate. Thanks Molly! : )


The catalog has just come out and can be seen online as well as the printed version. 

Macy's/ Bridal Inspirations

Last year through Thanksgiving I worked in the Macy's Brooklyn studios on a series of images planned for a Spring release, to tie in with the Bridal side of their website. 


The images were driven by a desire to have bright and cheery imagery that had a quirky edge. Most brides in this day and age are in their 30's so to present a youthful energy to the images was important especially considering the product is quite serious. Lot 's of pot's and pans, glassware, frames and electrical goods such as vacuum cleaners and ironing products. 


As the project evolved, the vision expanded to include fun and playful paper elements so we had fun incorporating some of these. On a project this large, It took a few Stylists and the team of Macy's Photographer's to produce these images, There are over 60 images, These are some of the ones I worked on personally. I hope you like. 

It's Bridal Time at Macy's

Every now and again I get to style a bridal influenced shoot, In this case it was for Macy's for a mini catalogue that gets inserted into bridal magazines such as "The Knot" and "Martha Stewart Weddings". The catalogue was showcasing product available at Macy's for bridal registries and we shot it in their Brooklyn Studio that is housed above their store in Downtown Brooklyn.

The brief for the shoot was to use a palette of white on white, old meets new, so I set forth in search of vintage pieces, in particular old signage and a focus on typography. For an advertising/ catalogue shoot, the brief was quite open and creative which is a dream come true for usually these jobs can be over scrutinized by a horde of people to please. When the brief is open for the stylist then there is an energy captured that feels fresher and more alive!

I like to do catalogue work where you can push the brand but still keep within it's confines, branding is something that I take seriously, The communication of that brand needs to be clear and obvious but also inspire and attract new customers as well as keep older ones, It is a challenge at times.

The last image shows you some of my propping ideas/ concepts. The dice is supposed to represent "taking the gamble", taking that leap into marriage.