Showing posts with label Maura McEvoy Photography. Show all posts
Showing posts with label Maura McEvoy Photography. Show all posts

Friday, April 19, 2013

Garnet Hill/ Summer Cover

Photography: Maura McEvoy
Photography: Maura McEvoy

Back in 2012, I shot a whole range of cover options for Catalog Company and regular client Garnet Hill with Photographer Maura McEvoy. We shot so many versions in one day and managed to get 4 covers that I am aware of which featured last year, what a great surprise when they decided to use another from that collection for this Summer, it was actually one of my favorites from the series, Hopefully maybe I might see some more see the light in the coming months

Hope you like cover 5 of the series. 


Sunday, June 24, 2012

Garnet Hill/ Summer Covers

Photography: Maura McEvoy
Photography: Maura McEvoy

Photography: Maura McEvoy
Photography: Maura McEvoy
For Summer, 2012, I was asked by regular client Garnet Hill to style the covers planned for the season. Working with the both very talented Photographer Maura McEvoy  and Art Director, Amy Schroeder Prawitz we spent a day coming up with over 10 versions of possible covers. 


Shooting in Maura's New York Studio in Brooklyn, We collaborated together for the New Hampshire based company. Usually we come together in the studios in NH so in a way I felt kind of "off-site". The studio was full of possible vignettes set up and versions, We only really got to cover just a handful but working on the covers for Garnet Hill is a great experience as you get to do something simple and creative, They don't use a lot of type on the covers and they can be evocative and in the spirit of the season rather than over thought and produced. 


Hope you enjoy the 4 they decided to feature, These I believe may rotate on different drops of the Summer Catalog.    

Saturday, April 23, 2011

Garnet Hill/ Summer Already!

Photography: Maura McEvoy
Photography: Maura McEvoy
Photography: Maura McEvoy
Photography: Maura McEvoy
Photography: Maura McEvoy
Photography: Maura McEvoy

In the latest catalogue for New Hampshire based company Garnet Hill, www.garnethill.com I worked for the first time on their Summer edition. All the gang at Garnet Hill all work so hard and it was great to meet such a dedicated crew. Casey and the set guys whip those sets up right in front of your face! What you may not realize is that all these wonderful shots are in a studio with walls held up with sand bags, With my world as you have probably gathered, it's always a world of illusion. We all had a recent conversation over a beer recently in local hangout "Social 2055" www.facebook.com/pages/SOCIAL-2055 in New Hampshire that as kids we all like to play "house" creating worlds out of blankets, cardboard boxes or just nature and here we are in life doing the same thing. Our trusty leaders Jennifer Bianco and Amy Schroeder Prawitz work tirelessly on creating set designs and themes. Thanks also to my trusty sidekick Jeanne Lurvey who deserves a "Truckers Medal" driving up our U Haul from NYC and assisting me for over 3 weeks on this project.

When you work on a Catalogue like this, You marvel at the skill of a Bed Wrangler/ Stylist, Fern and her assistant Michael are simply amazing, I have done a lot of soft styling in conjunction with props myself on bedding ranges, One of my main clients for many years was Sheridan Australia, www.sheridan.com.au When working on such a large number of stacks and beds however you need to be almost zen about your approach and incredibly focused, making a bed perfect looking requires years of practise. I am so grateful that my job this time, (which is big enough) allowed me to focus on just the props, perfecting those beds is high pressure, every crease is under the microscope and as the saying goes "The camera never lies"  

I won't hide the fact that in the dead of winter, New Hampshire can seem very remote and a tad scary with slippery roads and other perils (I am yet to see a moose! : ) However it is also a place of incredible beauty! I have never seen so much snow! 

The challenge as a Stylist in a remote area is finding "stuff" with the aid of a truck full of props that we drove up 9 hours from New York and a few great stores in town such as "Just L" www.facebook.com/MidModLiving owned by dynamic duo Lance and Greg we were set. Last but not least, Maura McEvoy, www.mauramcevoy.com who incidentally has the most beautiful website in town photographed these and with an ex Stylist's eye, she is a pleasure to work with because she understands and appreciates the right props and their quiet power! ; )