Thursday, January 29, 2015

Patisserie Set/ Williams Sonoma

Photography: Peden + Munk, Set Design and Art Direction: Studio Marcus Hay, Prop Styling: Philippa Brathwaite 

Photography: Peden + Munk, Set Design and Art Direction: Studio Marcus Hay, Prop Styling: Philippa Brathwaite 

Photography: Peden + Munk, Set Design and Art Direction: Studio Marcus Hay, Prop Styling: Philippa Brathwaite


Photography: Peden + Munk, Set Design and Art Direction: Studio Marcus Hay, Prop Styling: Philippa Brathwaite 

Photography: Peden + Munk, Set Design and Art Direction: Studio Marcus Hay, Prop Styling: Philippa Brathwaite 


Last year Studio Marcus Hay was approached to design a very special set for Williams Sonoma, It was to be a French Patisserie designed especially for the Holiday Season. Built in San Francisco ahead of time by the very clever Brett Bachtle. Studio Marcus Hay had team members on both coasts sourcing necessary elements needed for the set to come to life.

It was William Sonoma’s wishes that the set felt like an authentic European café that would house largely their Bundt cakes made from their seasonal and classic bundt pans (that are actually of Austrian origin) and cookies made from their seasonal cookie cutters.

The palette was to be mint, gray and white with a reclaimed pressed metal wall and open shelves. Brett helped design an amazing movable counter in mint with a white marble top that could be moved around on any part of the set.

The floor was painted in Harlequin squares and we sourced authentic tiles to feature in a custom-made shop window ledge. Working within a molded wall, the window was an older window sourced at a local salvage yard. We had designed by the graphics department a transfer sign that could be read on the window.

We had an amazing team and these shots were photographed by the wonderful Peden + Munk. The ever charming Philippa Brathwaite styled out our designed set and Food Stylist extraordinaire Alison Attenborough made all the cakes and helped prop out the set as a whole to make it look like an authentic space.

Of course like many sets that appear in film, only segments of it was ever seen but it helped create the scene for some amazing shots, here you can see it in it’s entirety.   

Hope you enjoy seeing some of the behind the scenes pictures of this beautiful set.

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