Tuesday, January 13, 2015

DWR/ Reid Collection

Photography: Jim Bastardo, Styling: Studio Marcus Hay

Photography: Jim Bastardo, Styling: Studio Marcus Hay

Photography: Jim Bastardo, Styling: Studio Marcus Hay

Photography: Jim Bastardo, Styling: Studio Marcus Hay

Photography: Jim Bastardo, Styling: Studio Marcus Hay

Photography: Jim Bastardo, Styling: Studio Marcus Hay


Last year at Studio Marcus Hay we got to work on a project with DWR that introduced new configurations with the Reid Collection, A modular system that allows the customer to build a configuration that applies best to their lifestyle.

To help illustrate that Studio Marcus Hay actually came up with 6 different personalities that related to the different configurations. they are as follows: 

1. Mid Century Fiend, This might be a young couple who love all the classics and a primary inspired coloured scheme
2. Wall Streeter, Think The Wolf on Wall Street or American Psycho, slick and stream lined with minimal color
3. Family Friendly, Games night in with the kids, bright and poppy
4. Hipster Dude, Likes a stiff cocktail and his music 
5. Fashionista, Think Diane Von Furstenberg, she's a stylist and fashion blogger
6. Librarian aka Diane Keaton, soft, tans and natural peach glow 

It was a lot of fun to create these different personalities and follow through shooting them both as stills and more (Keep posted) It was also great to work with the DWR team again and the amazing Photographer Jim Bastardo 

You can view these pics on the DWR site. 

No comments:

Post a Comment