 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
Photography: Jim Bastardo
|
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
 |
| Photography: Jim Bastardo |
An exciting new chapter for Studio Marcus Hay, as we team up
with the ultimate U.S based Design Store, Design Within Reach. Working with a
company we have admired for so long is indeed a wonderful opportunity and is
embraced with much enthusiasm, how could you not enjoy working with such
amazing design, all pieces designed by major players in the 20th and
21st centuries. The silhouettes are proven icons of design and it feels
like such an honor to be able to work with them to create inspiring and
aspirational interior schemes.
Rob Forbes founded Design With Reach in 1998; their mantra
is that they make authentic modern design
accessible. "Within reach" means things not found elsewhere. It means
in stock. DWR has evolved into a
destination for its exclusive collection of modern furniture and accessories to
complement the iconic mid-century classics it has offered for years. They are a national business with 44 stores all over the country and one
even in Toronto, Canada.
We shot this catalog in Upstate
NY in Armonk, in an amazing 1950’s home called The Goddard/Mandolene residence. Designed by Arthur Witthoefft in 1957. The Creative team, headed up by Michael Sainato asked
me to create story lines within each shot. It is a way I always like to work,
to create a narrative I feel is important so that the viewer/ consumer of each
image can relate on some level to what is happening in the shot. We wanted the
feeling of controlled chaos around the holiday season, As if the homeowners in
this location might be setting up for the holiday period. We had the wrapping
station in the study/ office, The trimming of the tree party in the living
room, The setting up of the dining table in the dining room, The getting
dressed for a party in the bedroom, Bringing shopping bags filled with
potential presents in the entrance way. Even on the Cover we liked the idea of
unloading the car, Instead of a tree on the roof, We had a red egg chair. We
came up with many other scenarios also that are featured also.
Part of the job is to source
Artwork to be featured in the pages and many artists such as Chris Wynter, James Gulliver Hancock and Cathy Diamond helped me
out, thank you so much! Also a big hug to Andrea Greco, my very dedicated main Assistant on this job and Studio MH regular who did an amazing job.
The catalog was Photographed by
the wonderful and super talented Jim Bastardo, It was our first time working with Jim and we
really enjoyed the experience, Holidays are upon us, I hope you all enjoy this
season and Here’s to an amazing year in 2013 and many more DWR Catalogs.
too fricking gorgeous! Great team! love all the soft, tertiary colours and that blaze of autumn (sorry "fall"!) colour! Happy Turkey day, too!
ReplyDeleteAbsolutely adore this! Thanks for the inspiration. I'm a speaker and coach and I'm going to do a photo shoot with "stories" like you've done here. Would you be willing to share where you got the boxes (presents) under the bed? or did you make them? lovely work -- so amazingly inspiring!
ReplyDelete