Friday, July 20, 2012

Bloomingdales/ Party Party!

Wine Tasting, Photography: David Prince
Photography: David Prince
Dressed Up Take Out, Photography: David Prince
Photography: David Prince
Photography: David Prince
Fall Feast, Photography: David Prince
Photography: David Prince
High Tea, Photography: David Prince
Photography: David Prince
Game Day Gathering, Photography: David Prince
On a recent job for Department Store Bloomingdales, I got to work on a project for them online. The project was based on tables capes for Party Essentials and can be seen here at the Bloomingdales website. Shot with the very talented Photographer David Prince with food styled by Jamie Kimm I had to create 5 different parties: Wine Tasting, Dressed Up Takeout, Fall Feast, High Tea and Game Day Gathering. All had very different personalities and required very different types of props and approaches.


Using mostly product available at Bloomingdales, It took many days of planning consulting with Buyers and Managers within the organization before we even got to the shoot day. The idea was also to show decorating ideas, tips and recipes that Bloomingdale shoppers could use when creating their own versions of these parties. 


Shot all in one day, It was a big day but lot's of fun, Thanks also to my wonderful Assistants Andrea Greco and Mykl Cummins who always are a big part of organizing and crafting the many layers that are involved with producing a shoot this size. 


Hope it inspires you all to Party Hardy this season! 

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