Saturday, September 13, 2014

Williams Sonoma Home/ Fall, 2014

The Fall WS Home Cover, Not shot by our team. 

Photography: Eric Piaseki, Prop Styling: Helen Crowther, Art Direction: Studio Marcus Hay

Photography: Eric Piaseki, Prop Styling: Helen Crowther, Art Direction: Studio Marcus Hay

Photography: Eric Piaseki, Prop Styling: Helen Crowther, Art Direction: Studio Marcus Hay

Photography: Eric Piaseki, Prop Styling: Helen Crowther, Art Direction: Studio Marcus Hay



For the Fall Williams Sonoma Home Catalog Studio Marcus Hay was asked to Art Direct the team on a Beach Chic themed shoot. Working with the very talented Photographer Eric Piaseki and equally clever Prop Stylist HelenCrowther. This is the first time SMH was on board for WS Home and it was such a great experience.

What many may not be aware is that a shoot this scale takes weeks of planning,  flying back and forth from New York to San Francisco at last 3 times for meetings, scouting location and then again for the shoot itself. 

Finding exactly the right location is very important, With the intention of firstly shooting it somewhere on the West Coast of the US we honed in on a place just out of San Francisco.


With a color theme of chocolate brown and blue we came up with a scheme that felt upscale and on brand with William Sonoma’s aesthetic. Shooting partly in the studio and partly on location, We completed 5 days of shooting, we hope you like the results.

No comments:

Post a Comment