Wednesday, February 23, 2011

Splatter attack!




Desigual Store, Hearld Square/ NYC, Photography: Marcus Hay, Dries Van Noten, 2010 Fall Show
Anthropolgie Product, Photography: Marcus Hay, Pillow from CB2
Jackson Pollack Book, Artists Easel, both from Anthropologie, Nickelodeon logo
Apple logo, Mall of America, Photography: Marcus Hay
Brushstroke fabric, Alexander McQueen Shoes
New York City T-Shirt

Part of my job as a Stylist/ Style Director is to notice trends, sometimes you can predict them in advance, and sometimes you see one medium such as Fashion influencing Homewares a few seasons later, sometimes the other way around. Sometimes you create your own trends but many times it's a Stylist's job to announce already existing trends to the world with your own stamp or interpretation.

One that I have been noticing for a couple of months now is the splatter/ splash/ stoke trend. Maybe it's one of those things, everybody has that experience of getting a new puppy and thinking you are the only one in the world who has the cutest breed, then all of a sudden you see them everywhere, same could be said about owning a particular model of car. Like that experience, as a Stylist, you see something/ one thing and then all of a sudden it pops up anywhere and everywhere.

Like a huge brushstroke across Manhattan, my eyes have been peeled. In Herald Square, at the Spanish clothing chain, Desigual Store www.desigual.com the whole store is covered in watercolor strokes. Other corporations use paint splotches as part of their identity, Apple use it to enhance their take on creativity though their products, Alexander McQueen alexandermcqueen.com launched mens shoes last year that were fashioned with paint splotches, like someone had worn them while painting the house. The children's network Nickelodeon www.nick.com incorporate it into their logo and while at Mall of America in Minneapolis, I often walk through Nickelodeon Land where walls are decorated in the companies motif with giant splashes of color. New York tourists stores have had T-Shirts fashioned with splotches left over from the city's 1980's hey day when you could imagine Madonna wearing something similar to a club.

Other companies that have been doing product inspired by paint at the moment is CB2 cb2.com with a range of pillows and Anthropologie anthropologie.com with a great range of bowls, egg platters and even stocking used artists easels.

Of course the King of the Splotch was American painter Jackson Pollock, 1912- 1956, whose "Drip" Technique is his most famous, He used hardened brushes, sticks, and even basting syringes as paint applicators. Pollock's technique of pouring and dripping paint is thought to be one of the origins of the term "action painting" 

I first saw this trend emerging at Dries Van Noten www.driesvannoten.be Fall 2010 range when it hit the runways last year, Many actress's wore these gown at the awards shows last year, including a favorite of mine Maggie Gyllenhaal. 


Wednesday, February 16, 2011

Creating Personal Still Life/ Welcome to my world

Photography: Marcus Hay
Photography: Marcus Hay
Photography: Marcus Hay
Photography: Marcus Hay
Photography: Marcus Hay
Photography: Marcus Hay


I have said it many times before, When you live in New York, Your apartment is your haven, your little bit of sanity from the craziness outside. For me my apartment is also a place of constant reorganization, experimenting with new clusters, new formations of still life around the home. Some would say "Get a life!"..but really this is my life. I like to play with my new toys, usually collected from trips O/S or local at flea markets or thrift stores. The introduction of a new object influences everything around it, Sometimes the new object can slip on in almost unnoticed and other times it screams, I need attention! This means an overhaul of it's desired location. 


My place is an ever evolving "game of (still) life", Nothing ever stays the same for long. Maybe it's a behavioural defect in me but I like change around my living space, I can't stand when things stay in the same place when there another thousand options to look at! : ) The challenge excites me to see how I can approach things differently.


I thought I would share these pics I took today on my I-Phone, I like to document my personal space and I often keep these images for my own amusement, but I thought I would start a regular feature on my blog where I show you a snippet of this change as it occours. I feel it's all a part of the evolution of personal style in a home, being comfortable with things not staying stagnet, with introducing new things because you love them without a care wheather they clash or as not the right shade to match. It's what makes a space exciting!    

Monday, February 14, 2011

Martha Stewart, Everyday Food, Jan/Feb Issue

Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
When a gig comes around as a Freelancer that is nearly 3 weeks long, It is very hard to knock it back, especially when it's in the neighbourhood and I don't have to get on a plane to get to it like most long jobs! A couple of blocks with my latte and I am there! For my first Everyday Food issue, to style the whole issue was a great experience, Like working on a book, You are able to invest the head space into creating a whole booklet in one go with the same team. Everyday Food use a different team every month, Mine consisted of myself and Photographer Con Poulos www.conpoulos.com. Working with the ever talented Editor in Chief, Anna Last, Design Director, Chi Lam and Food Editor's Heather Meldrom and Lesley Stockton, It's a small team with big results. 

For me there is a lot of propping involved, with a whole issue with over 10 larger stories plus smaller ones too, You need to be able to get your head around how to approach so many stories but give them their own personality or flavor. We also got some surfaces made, but also sourced many as well. The props and surfaces for a whole issue really come from everywhere, My own storage and home, prop houses and the market place but also from the Martha Stewart and the Everyday Food prop cupboard combined. 

Included in this set is a story on Onions, In a section called "In Season" 

The interesting angle to this job was my first larger introduction to the I-Pad and how it effects most shoots now, Shooting video footage, We filmed many aspects of the stories so that they could relate back to an I-Pad format where you can view much more than just the printed page, It's very exciting to see the cross over, It's like having a little bite of the future.     

Martha Stewart, Everyday Food, Jan/Feb Issue/ Superbowl

Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
For the same issue, Included was the much expected Superbowl party, not said with a jaded tone at all but January is always Superbowl and like Thanksgiving, Holidays, Easter, It comes around sooner than you think!. For me not really being an avid sports follower, This event intrigues me. For the last 5/6 years Superbowl comes around, We shoot way ahead of course and for me I have to delve into the mind of a Superbowl party host and look at how we can reinvent the wheel. Of course to a degree there is a formula to a party like this, Mainly it revolves around a TV, A remote control, fat fueled foods and of course beer! However this time, Everyday Food are doing the "light" version, no fatty foods here, except you would never know! 


It was important with this story to keep it tasteful but "Everyday" as well. I thought it would be nice to include an environment and even though most people may not own a Saarinen Womb Chair, I know from experience that it if there was any chair you wanted to watch TV in, It would be this one! So for the opener we created the scene and opposite it a play on a scoreboard with a schedule planned out for the host, The stories colors are fun and bright and even though I am yet to ever host or be invited to a Superbowl party, The spirit of the game was there, even if shot in October! : ) 

Martha Stewart, Everyday Food, Jan/Feb Issue/ Flavor without the Fat

Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
Photography: Con Poulos
This story was a story is called "Flavor without the Fat" Using Rubs, Sauces and Seasonings, The idea is you can bring flavor to your meals without the calories. Perfect as it is the "Light" issue. This story we wanted to do something super graphic. When shooting a whole issue it is important to vary the stories so that they look different and allow the pace of the magazine to vary. Using powdery painted Plexiglas surfaces with super shiny plates helps give that subtle but unexpected kick to the story. It was very simple but with such a beautiful palette, The food really shines. I love the reflections of the studio windows in the plates, so pretty!